As the world becomes more digital, personal branding has become more important than ever. A personal brand is how you present yourself online and offline, and it can have a significant impact on your career prospects. In today's job market, having a strong online presence is crucial. Employers and peers are searching your name online. One of the best ways to showcase yourself and create a strong personal brand is by building a website.
As a beginning entrepreneur, I was frustrated by the lack of platforms to showcase my professional skills on. The biggest one that comes to mind, which is what my 84 year old grandma thinks is my website because she found my LinkedIn. But there is just something that no platform can completely capture, and that is being able to present who you are and present it in your best light. Complete control of the way you show up online is the reason you need a website for your own brand. It’s not a light responsibly to build a website, so tools that make it easier will be crucial to avoid website chaos.
“Complete control of the way you show up online is the reason you need a website for your own brand.”